Contrived Media was born out of a desire to meet the challenge of effectively using social media marketing strategies to promote pharmaceutical companies whose direct-to-consumer marketing strategies have long been vilified by the press, physicians and consumers themselves.
It's a fact that most Americans research health information online. Those that do, are often more likely to trust advice from their peers on message boards and other community websites over information from corporate websites.
Contrived Media helps companies reach out to their customers in unique, innovative and non-threatening ways.
Services
Millions of people go on the web everyday in search of medical information. More often than not, people look to sources of information they trust. Flashy corporate websites have a place, but they no longer persuade or convince customers.
Contrived Media understands how to reach and engage customers in a way that they trust and feel comfortable, while still providing information and resources to them.
We offer complete Social Media Marketing and ePR Strategy, and some of the tools and methods we utilize include:
- Blogging
- Multi-media content development (Podcasting/YouTube)
- Stunt campaigns
- Viral and guerrilla marketing
- Web and email and copy writing utilizing NLP
- Project management for website development
- Developing online social netwoking presence (Twitter, Facebook, LinkedIn)
- Online reputation monitoring and management
- Online crisis communication
- Key word analysis and optimization for web and ad copy
- Adaptive and persuasive disease specific portal development
This list is by no means exhaustive, and every campaign is tailored to meet the goals of the client. We'd love to meet with you to dicsuss how we can meet your company's marketing needs in the Web 2.0 era.